This is the individuality that you encourage,” Prabhat explains. The strange part is, this PR does a balancing act between morality and spin. This is a Community to crack Bollywood Blind items published on popular portals. Anchal Sujanti takes you through the journey of Bollywood PR over the past 25 years, as she gives you insights about people and situations that gave shape to this current brand of public relations.. A few days ago, a journalist wrote a tweet criticizing P R professionals. Sad!” she wrote. Currently, apart from Dale, there are some great individual PRs and independent PR agencies doing amazing work in the entertainment media. “The role of PR machinery is to facilitate communication between journalists and corporates. Public relations agency protect, enhance or build their reputations through the media. Morning newspapers are a habit, and that won’t go away so easily. Bollywood News Facebook Twitter Pinterest Feedback ... PR. So, how does the PR team cultivate and maintain the brand of a “mainstream” actor like Sara Ali Khan and a more “art house” actor like Radhika Apte, who are poles apart in the perception space. “The time saved due to digitalization should have been used more in quality writing and editing, but that’s not happening! How relevant they still are to the changing times in journalism and PR. “Every individual has two kinds of wealth, one is tangible wealth and the other is intangible wealth. However, this does not mean that an actor’s PR has the last say about what to post on social media, or what statement to give to the press or what steps need to be taken for an image makeover. Vipul Sipani, a social media expert and the founder of Media Monster, one of Bollywood’s leading media agencies says, “Since the last few decades, all PRs have been trying to adopt to changing times. PRs are also changing tactics in the emerging scenario. Why not? The media was not so widespread, and only 20–30 journalists would be there at press screenings.”. With such a network in place, Dale may have enough influence to plug and plant stories or even spread rumours in the film industry to benefit his PR clients. Kangana mocks Sonam Kapoor's sympathy. Fenil Seta, an accomplished journalist and upcoming filmmaker feels, “The workload for PRs has definitely increased. The very word conjures up images of elaborate dance numbers, romance and movies high on emotions. Updated on : Monday, October 26, 2020, 9:12 AM IST ‘This is how PR team works’: Why Sonu Sood is being called out over an excel sheet . When you meet Radhika, she is not like Sara but she has a different kind of confidence. But Bollywood is also one of the biggest industries in India, expected to touch 4.5 billion dollars by 2016 (Source: DI International Business Development (DIBD)). Srk is used the formula of excessive promotion and he made sure his films will reach … : During Kerala floods, news went viral: “Shahrukh Khan didn't tweet, Shahrukh Khan didn't brag, Shahrukh Khan didn't go to media. As a PR company, you have to manage actors with different and at times disparate images. I would not like to go into names, but they are young and bright minds, who know how to use technology really well,” adds Adarsh, who is one of the greatest forces to reckon with in Bollywood journalism since decades. We wanted a little bit of calmness. It used to be a tedious job. Compared to the traditional print media, many publicists have begun focusing more on web media as they are giving more and more importance to the archive value of news,” says Vipul Sipani. Welcome to world of Bollywood Gossips and Blinds. At a time when all content, including images, was sent on paper, he was the first publicist in the industry to adopt to email. Authors: Shefali Saxena (Editorial Team) Follow; We really mean it when we say that Deepika Padukone has the best PR team in the film industry. We simply discuss and dissect them. She is also a National Award Winner as Woman Business Leader in Digital Marketing and PR. After all, he has been one of the Indian entertainment PR industry’s most significant agent of change. By FPJ Web Desk. But it seems PRs take a call on what stories to be pitched and to which paper. As a matter of fact, he has been quoted in as many as thirty countries, which places him amongst the ranks of the most talked-about and extensively-quoted film publicists in the world. “Nowadays, there is a media blitz and PRs rely more on sensationalism and controversy to hype their clients, like the #MeToo campaign,” remarks Chaitanya Padukone. A little more probing and internet research about the changes Dale has brought to the profession, and a clearer picture emerges. Luviena Lodh's laywers allege Mahesh Bhatt, Mukesh Bhatt, Amyra Dastur's PR team 'spreading rumour' about actress Actress Luviena Lodh and Mahesh Bhatt, Mukesh Bhatt are fighting a case in Bombay High Court since some time Luviena Lodh's laywers accuse Mahesh, Mukesh, Amyra of defamation. By. While Vipul Sipani and Prashen Kyawal agree with Seta, they feel that print media may not survive beyond 15–20 years. When the #MeToo movement came to India, the Spice PR team found themselves in the middle of it all as films they were handling be it Housefull, Mogul or Super 30, were impacted by the several accusations of sexual harassment and assault made against actors and filmmakers. Turns out, he is not only known for positive developments in the media, but also notoriously famous for beginning the practice of PRs cutting off their clients’ direct access to journalists. He goaded journalists to check their mails regularly, so that they wouldn’t miss out on the latest content, along with high-resolution pictures he sent. She comes across as someone who is real. Some of his students even work in other PR agencies, but stay in touch with him and respect him for training them. Ah Bollywood. Box-office collections from across the country used to be sent via telegrams. RSVP Movies' upcoming film Rashmi Rocket, starring Taapsee Pannu got on tracks earlier this month. He is also the only celebrity publicist who has been quoted in every prominent newspaper and television channel in India, as also in various international media outlets such as BBC, CNN, The New York Times, Sky News and The Washington Post. There is an image of Deepika Padukone, an image of Hrithik Roshan. Luviena Lodh’s legal team releases statement alleging Mahesh Bhatt, Mukesh Bhatt and Amyra Dastur’s PR team ‘spreading rumour’ Bollywood News Garima Das on November 13, 2020 Now we have a new breed of publicists who know how to create a buzz. Bollywood’s Top Public Relations Firms. There was no online media back then. The latest buzz on social media doing the rounds that Abhijeet has hired a strong PR team that’s why he is able to get save from every elimination. As a brand, Deepika Padukone has taken a lot of risks like talking about mental health and her personal experience, which could have worked against her but she still went ahead with it. Newspapers still have a wide reach. Research reveals, a little before the 90s there were some PR greats who ruled the roost in Indian film industry. Freelance journalist Noyon Jyoti Parasara, who has also worked with The Times of India’s leading tabloid Mumbai Mirror admits, “We are fast moving from print and radio towards television and internet mediums. In a shocking admission of the PR-state-of-affairs, he responded to the tweet, saying, “Role of PRs is not only to “facilitate.” It’s to convince, brainwash, manipulate journalists to agree; and influence public opinion using them, the same way scribes use PRs to source stories. Primary reason for not having phones was also that people are more participative in the ceremony rather than taking pictures.”. And there’s a huge machinery that works behind-the-scenes 24x7 to build and maintain the public perception and image of an actor. Entertainment PR has evolved from straight-forward propaganda to notorious manipulative tactics. A celebrity's publicist doesn't just Google for their quotes. Job scope PR team berbeza dengan Talent Agency bilamana Talent Agency cuma cari movie atau job yang bagus untuk klien diorang. Sajid Khan (director of Housefull), Subhash Kapoor (director of Mogul) and Vikas Bahl (director of Super 30) were accused of sexual harassment and all three of them stepped down from their roles. Apart from his PR press releases and handouts to journalists being in impeccable English, Dale also insisted that all his clients sign legal agreements. She makes it a point to add, “With screens getting smaller and each individual having their own handheld device, the challenges in the entertainment PR industry are getting bigger.” In the past, Amarkant has been the Head of Communication Management at the high-profile Whistling Woods International — School of Media & Communication located at Filmcity, Mumbai. Prabhat told us about the increasingly influential role that a PR manager commands in a celebrity’s life and also explains and how 2018 redefined them as the #MeToo movement hit Bollywood. Bollywood PR machinery at its top best. Pankaj Tripathi will be seen as PR Man Singh in Kabir Khan’s cricket drama, 83. Here’s how the film industry’s PR machinery works to keep the Bollywood stars shining. Social media helps in doing so, by providing breaking news within seconds. It used to be a long process back then. He also introduced the practice of monthly advance payments to the profession, in order to safeguard himself and others. Watch out the complete detail here. He is said to have even added restrictive clauses in his PR agreements, stating that he would be a ‘one-stop contact point’ between actors and media. We caught up with Prabhat Choudhary, founder of Bollywood’s most influential PR firm Spice, to understand the rules of this game. In Prabhat’s words, they are just “consultants and can only give advice.”. Technology is the key, which Dale Bhagwagar has been using most extensively over the years,” concludes Pannu. Videos and pictures can also be uploaded from anywhere and have a global reach. Nobody ducked it, in whatever capacity, in whatever authority they were equipped with, everybody responded to those questions.”. But the industry scenario was very different in the nineties compared to how it is now. ... the Rashmi Rocket team … Celebrities have high net worth of intangible wealth. Taran Adarsh who has shifted to digital media, sums it up. We always see them at their fashionable best, stepping out of luxurious cars or inside their picturesque homes, living perfect lives when they aren’t shooting for films or endorsing brands. He had that spark in him to bring about change in the way business was carried in the profession. A difference of opinion has risen between Sidharth Malhotra and his PR team which has made Sidharth unhappy. A few days ago, a journalist wrote a tweet criticizing PR professionals. The source exposes the publicist further, stating, “he also has stealth means of news distribution, and even has some journalist friends double up as his spies in media. Eight years into the industry, a PR … When technology came in, many PRs could not adapt and stopped getting work. We didn’t do very elaborate things. Industry people should also have a good Search Engine Optimization (SEO) team in place to manage web content.”, Whenever one talks about changes in media, we often gets to hear the line ‘Print media is dying’. We are intangible wealth managers of these celebs. Bollywood has seen an unrest like no other in the last few months. Prabhat describes the year 2018 as the most difficult one professionally as the #MeToo movement made him realise that as PR managers they are not just marketers, but are also dealing with a celeb’s sexual demeanours now, something they have never done before. We took basic precautions. We don't post original Blinds. Photo: File Photo. We are in an age where ‘information drives business’. He also handled publicity for Shilpa Shetty during the time she participated in and won the worlds №1 reality television show Celebrity Big Brother in the United Kingdom. Labels: agency, best Bollywood PR, Bollywood PR guru, branding, crisis management, Dale Bhagwagar, India, List, Mumbai, public relations, publicist, publicity Monday, January 20, 2014 When Bollywood publicist Dale Bhagwagar applied the power of persuasion on Amitabh Bachchan Researchers Asked 1,000 Americans Who’s Really the Enemy of the People. They observe that since the youth finds newspaper reading quite an effort, they will soon depend only on electronic gadgets for all of their news. The media boom has created a situation where there is so much to do, and we are falling short.”. Now follow your favourite television celebs and telly updates. He began writing PR columns in film trade magazines. Dale also became the first PR in the entertainment industry to adapt to the web, launching the world’s first free of copyright website then, which was inaugurated by none other than the veteran PR Bunny Reuben. Yes, this is where Bollywood’s booming PR industry comes in. All of this was very time-consuming.”, He adds, “There were no channels dedicated to Bollywood and only a few publications were there. The entire idea of you which essentially has dignity, integrity that defines you, that is your brand. 2nd July 2014 PR Insight 6 minute read Paarul Chand. Her tweet generated some interest. Veteran journalist-cum-publicist Indermohan Pannu echoes, “In the 90s, we had no emails or WhatsApp and sometimes press releases would be accompanied by handwritten request notes from PRs. What more can one ask for.”, Dear Black Creatives, Stop Doing the #VogueChallenge, What People Are Saying About The Vox Media-New York Magazine Merger, Media, politics, and truth in the struggle for dominance in the marketplace of ideas. So is that really true? Even in Bollywood, which is usually slow on the uptake when it comes to global pop culture moments, I mean wasn’t it like 2016 when they all got that silliness out of their system? Anchal Sujanti takes you through the journey of Bollywood PR over the past 25 years, as she gives you insights about people and situations that gave shape to this current brand of public relations. Rumors are doing the rounds that Abhijeet might have hired a strong PR team to stay safe in the The use of smartphones is increasing and gen Z wants everything easy and fast. ... More From Bollywood. A kickass manager is the backbone of an actor's image. But PRs have become more creative. Like if you send a simple note to her, she will ask you 'have you gone through it' and if you have not, you can not afford to say yes because she will catch you because she will go through it three times.”. There are prominent agencies like Prabhat Choudhary’s Spice PR, Rohini Iyer’s Raindrop Media, Parag Desai’s Universal Communications, Anusha Srinivasan Iyer’s Naarad PR & Image Strategists, Nilufer Qureshi’s Hype, Parul Chawla’s Picture N Kraft, Himanshu Jhunjhunwala’s Dwapar, Dolly Bhattar’s Brand N Buzz, Neelam Guupta’s NR2 — The Image Engineers, Vipul Sipani’s Media Monster, well-known names including Parull Gossain, Prashant Golecha and Pritam Sharma, and digital PR agency Everymedia. Though at that time, not many would have predicted his rise,” says senior journalist and eminent author Chaitanya Padukone, who has been in entertainment journalism for over three decades. “There has been one more change in the approach of PRs. “In the olden times, there were PRs like Bunny Reuben who used to handle the publicity for actors like Raj Kapoor. (Story credit: Abir Sengupta's spokesperson/ PR team) Get the latest entertainment news from India & around the world. While admitting to the devilishly mischievous manipulative ways of PR specialists, Dale knew exactly what he was talking about. Moving on from Me Too, we shift to another headline grabbing event of 2018 - Deepika Padukone and Ranveer Singh’s wedding. Last Updated: 18th June, 2020 10:23 IST Kangana Ranaut's Team Slams 'PR Stunt' Allegations Over Statement On Sushant Singh Rajput Kangana Ranaut's team has gained millions of Instagram followers after her resolute stand on practices of nepotism in Bollywood… Just look at his Google presence and you will understand what I am saying.”. And how did Deepika and Ranveer pull off that perfect wedding at Lake Como in Italy, with no pictures or videos getting leaked? True! Download the Pinkvilla App for latest Bollywood & Entertainment news, hot celebrity photos, lifestyle articles, fashion & beauty news,Hollywood, K-Drama etc . “Not at all,” says Fenil Seta. To quote Mumbai’s leading social media specialist Sampath Iyenger, “It’s important for an entertainment industry person to have a website, a Twitter account, an Instagram account and also a Facebook account and Page, all managed professionally, with posts at regular intervals.”, Digital PR expert and founder director of Sarvashreshtha Solutions, Mayura Amarkant has some interesting insight. In the testimonials section of his website, you can find some of the who’s who of mainstream media praising him. As publicist Rahul Jain puts it, “Dale has always talked about journalistic and PR ethics in most of his interviews. He is also accused of ‘prioritizing’ media to ‘selectively’ release photo-shoot images of his clients. Talk of Bollywood and the first thing that comes to your mind is the glitz, the glamour and the swanky lifestyle of Bollywood stars. “The biggest advantage of online media is speed. He goes on to give examples of Ranveer Singh visiting a naval ship during the marketing of Simmba, and the promotions of Shah Rukh Khan’s Zero which took place at a venue that was made to resemble Meerut, replete with a paan shop, jalebi stall etc. PR Team Stars Bollywood Public Relation or PR team antara faktor stars boleh naik dalam industry selain daripada talent and hard work. Your bank balance, cars, properties, assets are counted as tangible wealth. Alia-Ranbir, Sushant-Sara-Kartik, Kiara-Sid-Tara – PR Gimmicks Of Bollywood Celebs May 14, 2019 theopinionatedindian 3 Comments ali bhatt , bollywood , bollywood actress , Republic World is your one-stop destination for trending Bollywood news. It’s like saying restaurants have become irrelevant, because online delivery apps have entered our market.”. If you have committed a mental mistake or you are being lazy, she will be the first one to find out. I thought actresses and entertainers worth their salt had moved past this very tired “I’m not a feminist, but I believe in equality” crap. Nov 13, 2020. Entertainment PR has evolved from straight-forward propaganda to notorious manipulative tactics. Over the years, the publicist has handled PR for more than two hundred actors including names such as Hrithik Roshan, Govinda, Shilpa Shetty, Priyanka Chopra, Vivek Oberoi and movies including Don and Rock On! His ways, good and manipulative, brought about a paradigm shift which benefits all Bollywood PR professionals in this day and age. But new-age filmmaker and freelance journalist Prashen Kyawal feels that the increasing use of online media has made us complacent and careless. Many newspapers did not have dedicated sections or supplements for Bollywood news. Meanwhile, there is another major shift in media due to the prominence of social media. The lawyer released an official media statement which read, 'Mr. “Dale’s constant focus on change has resulted in him being leagues ahead of many. Sudhir Chaudhary has called him “a very good publicist,” while Prabhu Chawla has termed him “one of the most efficient PRs in Bollywood.” The most controversial publicist of the world Max Clifford, has described him as “the best PR to go to in India,” while Shobhaa De has called him “an on-the-ball (well-informed) publicist.” What’s more! We caught up with Prabhat Choudhary, founder of Bollywood’s most influential PR firm Spice, to understand the rules of this game. From insider-outsider debates on the industry to a drug nexus case being widely … Dale has handled the PR for around 200 film stars, including Hrithik Roshan, Shilpa Shetty, Priyanka Chopra, movies such as Don and Rock On! 760, Udyog Vihar, Phase V, Gurgaon – 122016 Pinterest. What a brutally honest answer! We just got lucky. Plus, he has tied up with a few upcoming PRs to plug and plant content for him. Shahrukh Khan donated 5 crores for Kerala flood victims- silently. Discuss Rumors, chinese whispers and everything else related to Bollywood celebs and movies. We thought someone would get it but they didn’t. Prabhat says that they never actually try to completely change a person’s personality. These included stalwarts such as Bunny Reuben, Gopal Pandey, Hilla Sethna, RR Pathak, Raju Kariya, Rajendra Rao, Keshav Rai, Arun-Gaja and Ajit Ghosh. An article on the net describes an instance when Dale came under heavy criticism from industry folks like Mahesh Bhatt, Konkana Sen Sharma and Anupam Kher. I remember that Navbharat Times used to carry film news only on Fridays, while The Times Of India waited to carry the film reviews on Sundays.”. After Sushant Singh Rajput‘s tragic death some major dark secrets of Bollywood have been ... people started calling Kangana’s video a PR stunt. ... Everything-PR News is a leading Public Relations news website founded in 2009. They don’t want a film to have the usual formula kind of promotions. His reasoning was that journalists could create written content without his support, but they would have to come to him if he choked the supply of photographic content. PR agencies, including corporate firms, came into the picture. On probing more, we find out a dark side of Dale. Deepika Padukone became the first woman to enter top 5 in the Forbes’ richest Indian celebs list last year. They often manage their relationships and egos as well. There is a constant fight for eyeballs among apps, social media platforms, and independent entertainment avenues. Couriers were also not well-serviced at that time. PR practices he brought to the profession then, have now become the norm. And he uses their connect for his gain.”. However, the most significant response came from the legendary Bollywood publicist Dale Bhagwagar. A few years ago, Dale began addressing the media as a spokesperson to all his clients whenever they would fall into controversy He even went out of his way to take time to train gen next by giving multiple guest lecturers to mass communication students on journalism and PR. Bollywood; Urvashi Rautela Fires Her Pr Team. In fact, he has even pompously admitted to such guerrilla PR tactics on his Facebook and blog.”, But how is that even possible? Dale went on to add a link of the legendary Bob Dylan song, ‘The Times Are A Changin’ to the tweet. After wrapping up his meetings for the day, Prabhat met me at a popular cafe in Mumbai’s Bandra suburb. Our team of over 90 executives have in-depth knowledge of PR and digital practices, local market needs and creativity to implement winning programmes. “Just travel in a city local train and observe how the poorest person carries a smartphone and watches content on the internet. They would invite journalists to mahurats, shootings and even at song recordings. “Print media is still as relevant as before. Spice handles Deepika Padukone, who is easily among actors with the highest brand value in Bollywood. Now, with round-the-clock attention on celebrities from the paparazzi, the increasing influence of social media and controversial talk shows every now and then, the demand for an effective PR works almost like an insurance cover. Sidharth wants his persona to be on high key in front of the media whereas his PR Team wants him to keep a low key. PRs used to get press releases typed, xeroxed and couriered in the hundreds along with multiple photographs. It used to be a relation-based industry and artistes used to keep PRs on retainer with fixed salaries for long. The reason — he got portions of a film review changed on a website, just because he felt the reviewer was unkind to one of his clients. “His worst arm-twisting tactics for journalists were when he would sometimes insist on copy approvals (going through journalist’s stories before they appeared in print) and even the practice of offering new controversies to journalists in return for killing certain stories on his PR clients,” discloses the source. Bollywood Luviena Lodh’s laywers allege Mahesh Bhatt, Mukesh Bhatt, Amyra Dastur’s PR team ‘spreading rumour’ about actress. Not very long ago, actress Luviena Lodh had alleged that her husband Sumit Sabherwal was involved in drugs business and would supply it to actresses like Amyra Dastur and Sapna Pabbi among others. Some of the huge names who had been in the profession for decades, disappeared from the scene within 5–6 years. “Beginning in PR around mid-nineties, Dale brought more respect to the profession as he emerged as one of the classiest to deal with. Between the invasive sound of traffic and the two women chatting loudly right next to us, Prabhat and I chatted over coffee about Bollywood stars and their rapidly changing dynamics with the PR industry. At the same time he explains how Radhika Apte is a completely different person but is as confident as Sara. PR agency: Dale Bhagwagar Media Group Mini intro: Bollywood PR consultant Dale Bhagwagar tops the list of best celebrity publicists.He leads the entertainment PR agency Dale Bhagwagar Media Group in Mumbai, India. You can get the latest news instantly, that too on your phones. India’s №1 Bollywood trade analyst, Taran Adarsh reminisces, “I remember when I used to work in Trade Guide in the 80s, PRs used to send the news handwritten on paper or on a typewriter. Gaming has also taken over the screen time.”. This kind of manipulative PR control hardly happened before he came in prominence,” reveals Parasara. She takes her own decisions just like whether to announce the wedding or not. Her PR team? Prabhat explains how they decided to handle a serious movement like #MeToo: “My suggestion to my clientele always was ‘Do not duck a #MeToo question’ because it’s a very important and pertinent stand, where a certain kind of attitude needs to be shown. “Sara is a very very strong individual and so is Radhika. Also, the respect and grace associated with television journalism has been nose-diving because of too many media portals competing for the same celebrity’s bytes.”, Sampath Iyengar notes, “The moment somebody does a web search on an entertainment industry person, all the relevant stuff should come up — for example, one’s personal website, Wikipedia page, IMDB page, Facebook, Twitter, Instagram accounts, and most importantly, news features on prominent Bollywood websites. Spice handles some of the biggest names in the industry, like Aamir Khan, Shah Rukh Khan, Deepika Padukone and Hrithik Roshan. 2015-07-28 by Jason Tannahill Leave a Comment. WhatsApp. They have handed over their intangible wealth to us and we are supposed to grow it on their behalf,” explains Prabhat. But no one had understood the need for future generations of publicists like Dale has. Twitter. Which is why, it is impossible to sum up how Bollywood PR has evolved in the last 25 years, without understanding the phenomenon he created for the profession. PR agencies know how to create content, so the logical step is for PR teams to offer social media and search services. Now they bring ideas and strategies which are customized for specific projects.”. PR Pundit has offices in Gurgaon, Mumbai and Bengaluru and representatives in major commercial hubs across the country. And inspite of his PR maneuvers, no one has doubted his moral values and integrity. So he began convincing his PR clients for agreements on his agency letterheads, and then moved on to legal agreements. Bollywood. Since he is a loyalist to his friends and a master of words, he can well juggle these topics.”, Meanwhile, times continue to change. Rani’s promotions for 'Hichki' are controlled by her PR team, who hand out questions that have answers readily scripted by them.
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