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It is a makeup brand that could cater to all skin types and tones. [11], Fenty Beauty's first products went on sale on September 8, 2017. By subscribing to Fenty Beauty + Fenty Skin Text Alerts you consent to receive a varying number of marketing messages via automated technology and agree to the, Operating hours are from 7am – 2am EST, 7 days a week, excluding holidays. In only a year, Fenty Beauty has pulled off a makeover of the makeup industry. In the brand's first month, Fenty Beauty recorded $72.0 million in earned media value (a measure of marketing success),[53] ahead of other high-profile brands like including Kylie Cosmetics, Benefit, Urban Decay, KKW Beauty and NYX. [44], On January 11, 2019, Fenty Beauty launched Pro Filt’r Instant Retouch Concealer in 50 shades. [15][16] Fenty Beauty arrived in Saudi Arabia, seen as a potentially lucrative market for the brand,[17] with cosmetic sales in the country at an all-time high. That includes 40 shades of foundation, which puts most of beauty’s biggest names to shame. Get your Fenty Face on. the: portal by Pentawards Contact us; Privacy Policy; Terms & Conditions [57] Soon after Rihanna released her line, other brands such as Make Up For Ever and L'Oréal started ad campaigns aimed at women of color. Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. Twitter Is Roasting KKW Beauty Over Their Latest Fenty Beauty-Inspired Campaign", "Benefit is launching a new 'Hello Happy' foundation", "How to get your hands on Fenty Beauty's new lipstick on Thanksgiving", "Red lipstick lovers are going to *need* Fenty Beauty's new lip paint, so make room in your collection", "13 Women-Run Beauty Brands You Need To Know About", "Pourquoi on est toutes fans du Stunna Lip Paint de Fenty Beauty ? Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Kendo Holdings. The Internet Is Obsessed with the Campaign's Diverse Stars", "I Was a Male Makeup Virgin Until Rihanna Came into My Life", "@blameitonkway talks about his insane fenty commercial", "Fenty Beauty's Latest Ad Celebrates Men Wearing Lipstick", "Daniel Kaluuya Wore Fenty Foundation on the Oscars Red Carpet", "Get Out Star Daniel Kaluuya Had a Little Help From Rihanna for the Oscars Red Carpet", "Black Panther's Daniel Kaluuya Wore Fenty Beauty to the Oscars and We're Shook", "Rihanna Speaks Out Against Brands for Exploiting Trans People as 'a Convenient Marketing Tool, "Why 2017 was the year of the beauty mogul", "Fenty Beauty's Foundation Just Called Out Some Major Beauty Bullshit", "Sephora Is Bringing Shade to the Make-Up Industry", "LVMH Reports Fenty Beauty Revenues Hit 500 Million Euros in 2018", "#LVMH remarks on incredible success of #FentyBeauty in 2018 that achieved 500 million euros in sales", "Rihanna's Fenty Beauty Named One of Time Magazine's Best Inventions of 2017", "fenty beauty named one of TIME's best inventions of 2017", "Fenty Beauty Was Just Named 1 of Time's Best Inventions of 2017", "Fenty Beauty Was Named One of TIME's 25 Best Inventions of 2017", "Rihanna's Fenty Beauty is one of Time's best inventions of 2017", Rihanna 777 Documentary... 7Countries7Days7Shows, https://en.wikipedia.org/w/index.php?title=Fenty_Beauty&oldid=991100595, Short description is different from Wikidata, Articles with unsourced statements from June 2020, Creative Commons Attribution-ShareAlike License, This page was last edited on 28 November 2020, at 07:28. It should never feel like a uniform. [61] In response she invoked a desire to avoid tokenism and respect privacy, saying she has, "work[ed] with many gifted trans women throughout the years, but I don't go around doing trans castings! Makes the content more relatable. Makeup became her weapon of choice for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today. I WANTED EVERYONE TO FEEL INCLUDED. over and over), but the Fenty version also attracted some criticism as the women greeted each other in "Whassup"-style drawl with the word "bitch". Fenty Beauty was created by the famous singer Rihanna that was launched in September 2017. The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation. In her daily life, it’s obvious that she uses makeup. Promotion was so extensive, The New York Times wrote, "one might be forgiven for thinking it's actually Rihanna New York Fashion Week. Discover the universe of FENTY and latest monthly releases of luxury fashion by Robyn Rihanna Fenty - ready … In 2018, Fenty Beauty — one of TIME’s Most Genius Companies of 2018 — grossed more than $500 million dollars in sales and quickly cultivated a … Fenty Beauty — Rihanna's full name is Robin Fenty — follows the path that black-owned cosmetic lines started blazing long before Max Factor devised … The company also announced a setting powder product, the Pro Filt’r Instant Retouch Setting Powder in eight translucent shades, as well as a number of beauty tools, including Powder Puff Setting Brush 170, Precision Concealer Brush 180, and Lil Precision Makeup Sponge Duo 105.Fenty Beauty's Pro Filt'r Concealer Is Coming Soon in 50 Shades, So Your Skin Can Look Snatched in 2019. The intent behind having so many shades to offer is to differentiate from other makeup companies that do not cater to a … [citation needed], Fenty Beauty was named to Time magazine's list of the 25 best inventions of 2017,[72] alongside NASA's Martian spacecraft InSight,[73] Apple's iPhone X,[74] Nike's Pro Hijab,[75] and the Tesla Model 3. Rihanna’s uber-popular Fenty Beauty has made a name for itself by offering a more diverse product range. [43], On October 4, 2018, Fenty Beauty launched their winter collection titled ChillOwt,[44] which included a variety of winter-themed and cool-toned products. [58], Fenty Beauty has embraced makeup use across gender lines,[59] producing an ad in March 2018 called "My Fenty, My Mood", in which Instagram star and comedian Kway plays his comic character Titi promoting the brand. Fenty Beauty is a cosmetics brand that offers a wide range of hard-to-match skin tones for all skin types. Shop FENTY.com official site at 50% Off. “It should never feel like pressure. [36] Since the release of the original red Stunna Lip Paint, Fenty Beauty has also released four more lip paints in baby pink, peach nude, chocolate brown, and black.  Fenty Beauty has a charitable aspect to it. [47] In addition, Pro Filt’r Foundation add 10 new shades, bringing the total to 50,[48] with the concealer shades number to correspond to the same number foundation. Fenty Beauty. The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation. With more than 90 products released in 17 countries, Fenty Beauty … Packaging design industry news, sustainable packaging, package design trends, packaging conferences, package design events, and package design awards. We want you to feel sexy and have fun doing it. All the latest product drops, limited offers, in-store event info—straight to your inbox. [12] The launch coincided with New York Fashion Week, where Rihanna also had a runway show for her collaboration with Puma. Meanwhile, the Fairy Bomb Glittering Pom Pom is both applicator and product: the pom pom is packed with rose gold glitter designed to fit all skin tones. THAT'S THE REAL REASON I MADE THIS LINE. Your browser's Javascript functionality is turned off. The exclusive Fenty Beauty makeup concealer has more than 50 shades for a wide variety of all skin types. Fenty Beauty was among these new trademarks. It retails for $20.00 and contains 0.1 oz..[49]. The inclusion of Fenty Beauty concealer includes 50 shades offering a wide variety to all skin types. [55] The spot drew enthusiasm for its send-up of the award-winning 1990s Budweiser ad campaign "Whassup" (in which a group of men acknowledged one another only by repeating an intoxicatedly slurred "What's up?" She said “Fenty Beauty was created for everyone: For women of all shades, personalities, cultures and races. I’m a little self-conscious about my lips (people mention their size all … Body Luxury. A full-service boutique agency, Established offers architectural, graphic and product design with a track record of creating highly-successful, global brands for a wide range of clients. The original foundation launch included 40 shades, since expanded to 50. It's personal and some trans women are more comfortable being open about it than others so I have to respect that as a woman myself! It's there for you to have fun with. [42] The pom pom also has a vanilla-coconut scent. The FENTY Journal About us Releases View all Release 10-20 Release 7-20 Release 6-20 Release 5-20 Release 2-20 Release 12-19 Categories View all NEW ARRIVALS Sunglasses Coats & Jackets Tops & Dresses Pants & Skirts Shoes Fashion Jewelry Other Accessories Editorial The FENTY Journal About Us Account Track orders Talent A spokesperson for the singer disputed this figure. "[9] In the US, the line launched in Sephora stores, on the Sephora website, and on Fenty Beauty's website. var theDate=new Date() [37], On March 23, 2018, the line launched a limited-edition highlighter called Dirty Thirty for Rihanna's 30th birthday;[38] it is the line's popular Killawatt Freestyle Highlighter in Trophy Wife shade (metallic gold),[39] packaged with XXX (the Roman numerals for 30) instead of the brand's FB logo. These included the Killawatt Foil Palette,[45] a highlighter palette with seven metallic shades,[46] two lipstick sets (Snow Daze and Snow Nights), and a number of multi-use products, including sets of crayons for lip and eye (titled FrostHunny, FrostBunny, and FrostMoney) and loose pigmented powder (Avalanche Powders), for eyes, lip and cheek, in seven metallic shades. [76] Time cited Fenty Beauty's 40-shade range of foundations that quickly sold out. Fenty Beauty has the makeup industry shook. According to the website, The Clara Lionel Foundation was established by Robyn “Rihanna” Fenty and supports and funds groundbreaking and effective education, health and emergency response programs around the world. [18], Fenty Beauty products have drawn international praise for the range of shades offered,[19][20][21][22][23] in particular for including darker shades among the first 40, then 50 different colors for its Pro Filt'R foundation,[24] addressing a long-criticized gap in cosmetic industry offerings for black women and other women of color. She dove into the market with Fenty Beauty, offering 40 … Earlier this month, Fenty Beauty, the makeup brand founded by Rihanna, announced it was expanding into Asia, and would soon be available in Hong Kong, Macau, Getty Images for Fenty Beauty … Just like I don't do straight non-trans women castings! [1] The entire operation is worth US$17 billion, of which 15% belongs to Rihanna. ", "Rihanna's New Fenty Beauty Line at Sephora Expands Her Business Empire", "Where to buy Rihanna's Fenty Beauty in time for Christmas", "Sephora: Department Stores Cannot Stop Its Global Growth", "Rihanna's Fenty Beauty To Make Monetary Waves in Saudi Arabia", "Rihanna's Fenty Beauty Will Launch in Saudi Arabia This Month", "I've been wearing Fenty Beauty by Rihanna for three months, and here's what I think", "Pourquoi la ligne de maquillage Fenty Beauty de Rihanna fait-elle l'unanimité? Established was set up in 2007 by Sam O’Donahue and Becky Jones. "[64] Several outlets noted men's use of makeup was "not unusual", but said the news nevertheless "pleasantly surprised" fans. Geisha Chic was first touted on Instagram last … I wanted everyone to feel included.” Shop Fenty Beauty by Rihanna’s makeup collection at Boots.com now. [6] Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as white-label products[10] for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets. It’s a social movement, and has made other – and much more established – brands do better. Shop our expanding selection of … Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand launched on September 8, 2017 by Rihanna. Since she launched her Fenty Beauty and Savage X Fenty collections, the former bearing some 40 shades of foundation, and the latter seeking to take market share from established lingerie companies by boosting sizes to include 42H bras and 3X undies, and focusing on a level of authenticity missing from this market, Rihanna “has done nothing less than upend the beauty and lingerie … [56], As with the product line, Fenty Beauty also drew international acclaim for diversity in its advertising campaign, which prominently featured numerous black models and other models of color. © [1], Fenty Beauty has been referenced in numerous songs, including "Taste" by Tyga, "Make Up" by Ariana Grande from her 2019 studio album, Thank U, Next and in the 2018 song "Correria (Remix)" by Brazilian rapper BK. [51] Faces of the initial Fenty Beauty campaign included Slick Woods, Halima Aden, Leomie Anderson, Indyamarie Jean, Paloma Elsesser, Selena Forrest, Camila Costa, and Duckie Thot. She launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Fenty Beauty was founded in September 2017 by Rihanna. It should never feel like pressure, and it should never feel like a uniform.”. [25][26] Subsequent launches of new products and new lines have been criticized for the failure to live up to the new standard set by Fenty Beauty, for instance Kim Kardashian West's line KKW Beauty,[27][28] Tarte's Shape Tape Foundation,[25] and Benefit's Hello Happy foundation. Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. [58], Fenty Beauty also won the WWD Beauty Inc. award in 2017 for launch of the year in the prestige sector. [6] Women's Wear Daily reported that LVMH may have paid $10 million (USD) for the agreement, which followed on Kendo deals to produce Marc Jacobs Beauty and Kat Von D Beauty lines. Or Is It Rihanna Inc.? Though Fenty Beauty was a labor of love, most of all, Rihanna doesn’t want people to take it too seriously, since all makeup should mean a good time. In June 2014, Rihanna trademarked her surname, Fenty, for use on an array of products, leading to speculation that she would begin working on endeavors other than her music. Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand launched on September 8, 2017 by Rihanna. [9] She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016 to produce Fenty Beauty through LVMH's Kendo division. Feel free to take chances, and take risks, and dare to do something new or different.”. 11 inclusive makeup brands with products for all skin tones Enter search text and submit search, or view filtered content below. [70] In 2018, Time magazine named Fenty Beauty one of the most genius companies, noting that, “in only a year, Fenty Beauty has pulled off a makeover of the makeup industry”. The company's products are designed to feel lightweight, even as they deliver buildable coverage that layers, to make skin look like skin. The first time she experienced makeup for herself, she never looked back. Sephora (a fellow LVMH brand) called Fenty “the most inclusive beauty brand in the world,” and it was dubbed “Invention of the Year” by TIME . [62] Time magazine described him as looking "luminous";[63] in the UK edition of The Huffington Post, Patricia Ekall said his "dewy glow brought the ‘no-makeup-makeup’ look to another level. [31][32][33][34][35] Reviewing the product at BuzzFeed News, Leticia Miranda noted the history of controversy around red lipstick, particularly for women of color, saying the context made the choice of color for Stunna "assertive, confrontational, unapologetic". Fenty Beauty was named one of Time magazine's best inventions of 2017. [54], In February 2018, Fenty Beauty released an ad featuring rapper Saweetie that showed a group of women getting ready to attend the Super Bowl. Rihanna’s Savage X Fenty celebrates fearlessness, confidence and inclusivity. document.write(theDate.getFullYear()) Please turn it on so that you can experience the full capabilities of this site. Fenty Beauty, established by the Barbadian entertainer, is pulling a type of highlighter because of its name and connotations to Asian culture. Whether that be in music videos or photoshoots, she uses makeup to capture the mood she is trying to convey. [14] Fenty Beauty is available online or in store in over 15 countries. [41] To apply the Body Lava, the Kabuki Brush is available for purchase separately. [6], Rihanna, who is from Barbados, created Fenty Beauty to provide for the inclusion of all skin tones in cosmetics offerings, including extensive shade offerings for people with deeper skin tones. The inclusion of Fenty Beauty concealer includes 50 shades offering a wide variety to all skin types.

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